I blog the EV, yet I never submit it. If they are judging popularity by submissions, they should think again. (I never usually post here either.)
I recall the decision to replace their bridge coverage with poker. Yes, poker is more popular. That doesn't mean that people want in the Sunday Telegraph. The decision was soon reversed.
I may be wrong, but I don't think anyone is likely to start buying the Sunday Telegraph just because they introduce a Toughie.
Finally, I too have a Telegraph subscription that will end with the Enigmatic Variations.