Malone
It was with great sadness that I read that the Marks & Spencer/Ocado joint-venture is to trade as “ocado.com”. Hardly original and what about 135 years of M&S history, as the future of the brand is put in doubt?
As you were away, I hope you did not mind me contacting Ena Kwondry, Head of Re-branding at M&S, on your behalf.
“Surely you could have come up with a name that includes a reference to your company. What about Malone’s great idea of Markado?” I asked.
“It was felt to be too “elitist”. It might confuse Spanish tourists looking for a market, or Japanese tourists looking for an opera.” she replied.
“If it’s good enough for G&S, it must be good enough for M&S” I said.
“We wanted a name to whet our customers’ appetites.”
“You mean more Yummy-Yummy than Yum-Yum.”
but she did not see the jokes.
My own suggestion Of Marx Bros was rejected out of hand. “It is too political and would be confused with Moss Bros”.
“But the name has humour and that’s what customers want.”
Of course they only listen to “experts”, not real customers. So “ocado.com” it is, and I, for one, will not be going there.