The collapse in the Marks and Spencer share price yesterday had nothing to do with the proposed joint venture with Ocado. It is thought to be related to the results of the “re-branding” pilot exercise carried out recently in North Wales.
For those who missed it, Marks and Spencer were impressed when Sainsbury changed to Sainsbury’s because “that what customers call us”. So M&S consulted the public and the results were announced at the company’s flagship shop in Mynydd Isa yesterday.
Head of Re-branding, Ena Kwondy said “We are thrilled at all the names customers call us, and we have drawn up a short-list which will now be placed in a wider forum for its members to choose one name which will be used throughout the UK.” She presented the following list, chosen for its “catchiness and symmetry”.
Mark’s and Spencer
Spencer and Mark’s
Mark’ses and Spencer’ses
Spencer’ses and Mark’ses
M&S
S&M
Saint Michael
Michael Saint
It is though that the “wider forum” must be this one, as all Pedants would prefer one name.