I don't like the theme, but I think it's a little unfair to call it 'obscure'! Mention of it was everywhere for a while and we're bound to have even more when the film version appears.
Thanks, BuzzyBee. Yes. I can see why it'd be 'not so familiar' in the remote Antipodes, but the title (ie the person) seemed to be very well received on a whirlwind tour over there.