This is The Age of Outrage, Half of us get terribly cross when we see or hear a certain word and the other half get terribly cross because the others get cross and try to ban the word.
Every age has its Morality Police and, although I personally hate to see words banned, we are hardly living back in the days of the Lord Chamberlain or the Obscene Publications Act. It used to be the government that banned words, now it's academics and the righteous - who, ironically, would be the first to champion anti-censorship if the censors were once again the government.
Cross words indeed!