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8 dn Purveyor of new ideas initially tries really to kill me off? (11). This is my final clue and I think that the answer is trendsetter but I cannot parse it fully. Help much appreciated.

Looks like
Initially Tries Really to end (kill) setter (me)

Noticed a few clues like this lately (or maybe I'm taking more notice) where the setter refers to himself (or his pseudonym) . Good to see !