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Here I am again for the last time!
1.Margaret Baxter's first product that is magazine.
2.The sorcerer from Australia.
3.This chap is not a city slicker.
4.First in quality loses five and gains 1.

2. The wizard of Oz!

Thanks kiwikid. Any suggestions for the other 3?

3. A stick in the mud?

Fantastic Four?
http://en.wikipedia.org/wiki/Fantastic_Four

Thanks geoffl and ab. Just toiling with No.1 now.

Margaret Baxter founded Baxters of Fochabers in North Scotland,
Her first product was jam. There is a music magazine called Jam ?

Thanks for all your help ab.

Had a nagging doubt about the "that is", which didn't fit. In Latin it's ie. Add it to "Jam" and you get Jamie, which is a UK magazine
http://www.jamieoliver.com/magazine/